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Monday, February 18, 2008

Generate thousands of relevant keywords

If you want your business to succeed online, you must find the niches that exist within your market and decide the specific ones you want to target.

No auto manufacturer would tell you that they sell their cars to people who want to drive.

They break their market down and talk about who they are targeting, and depending on the manufacturer their chosen niches could be people who want family cars, 4x4s, luxury cars, convertibles, safe cars and so on.

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

Wordtracker is a great tool for helping you identify and quantify niche markets. Keyword research tells you what people are looking for online and so helps you assess the size of the market for any particular product or service. To explore the size of any market, there are three stages involved:

1. Find the most popular keywords in your niche market.
2. For each popular keyword, see how it is used in longer search terms and use the total predicted volume of searches to estimate the number of people searching for that particular keyword.
3. Add up the total predicted volume of searches for each popular keyword within the niche to give an estimate of the size of the market.

Learn everything you need to know about keyword research from the Wordtracker Academy.

Read the whole article.


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